Google regularly releases new updates to its algorithm. The goal of each update is to improve the user experience on the search network and present bitstamp database with the best results based on their search intent. The role of these updates is to organize billions of pages on the internet and rank the results in a relevant and valuable way for users.
Improved search results
The goal of Google algorithm updates is always to improve the quality of search results. Most changes focus on one or more specific features, such as combating spam or – as is the case with the June and July updates – improving the ranking results of fast websites.
The result of an update is always a better user experience on the Google search network, providing more relevant, accurate, and refined bandicam is a popular screen recording software results. From a marketer or SEO (search engine optimization) perspective, these updates may present some short-term issues, but once we adjust to the updates, we can use the improvements to reach our audience and serve them more relevant content.
Importance of updates
Google algorithm updates, as a result, can also lead to short-term changes in page rankings. Your business or marketing team will need to watch these updates carefully , adjust your SEO approach to work with the updates, and restore or improve your search results.
Short to long term impact
Google makes updates to its algorithms all the time, most of which are small tweaks to specific functions and features and are usually sg number to users. However, major updates are made less frequently and involve more substantial updates, which can result in highly noticeable changes. Regular users may not notice these changes, but SEO professionals, who optimize websites for both B2B and B2C, almost always do.
The impact on your business, which depends on your website, blog or e-commerce to sell or be found, can be very significant, with user traffic being dropped overnight.
Spam update vs core update: what’s the difference between them?
On November 17, 2021, Google released yet another major update, the Spam Update , just four months after the first major dual-core update, the Core Update . The November core update resulted in more overall volatility than in June/July. Now, what’s different about these updates? Here’s how Google responds:
Spam Updates deal with content that doesn’t follow our guidelines. Core updates are simply an adjustment to the way we evaluate content as a whole.
In other words, Core Updates refer to changes in ranking factors (ranking on the search network) that can improve or worsen the performance of content with specific characteristics.
In turn, Spam Updates are small improvements that aim to reinforce the performance of the algorithm in view of the quality guidelines, which define which types of content should appear in the search, and which are not relevant or appropriate for the user.
