Email marketing is a very useful tool for companies that already have a large base of registered customers. Whether it’s to strengthen bitcoin database or increase conversion rates, paying attention to best practices when sending emails is essential.
To help you improve your email marketing efforts, we at WSI have brought you some tips to boost your strategy and prevent your communications from ending up in your customers’ spam folders. Check it out!
Why invest in email marketing?
If you haven’t paid attention to email marketing yet, it’s time to pay attention. To give you an idea, according to a projection by Stadista , there will be 4.48 million email users by 2024 – almost half of the world’s population.
See some good practices to ensure you don’t leave this important group of customers aside.
1: Cart abandonment
Email marketing can also help increase your conversion rates – and cart abandonment tracking is one such strategy to invest in. According to a 2020 Moosend survey, 43% of abandoned carts in digital businesses were recovered through email marketing.
So, start winning over your abandoned sales with who should use it? email marketing for this customer.
2: Welcome
Welcoming a new subscriber to your email database is still very successful – and can increase sales. This is according to a 2020 survey by Dinamize, which showed that 20% of leads make purchases within 24 hours of registering on the website.
3: Always customize!
The more personalized, the better. Your brand has a much better chance of making sales if it creates a list of services specific to your customer’s profile, for example. Therefore, consider offering an exclusive service through email marketing that will certainly make the user open your message and, consequently, interact with the product.
4: Segment your lists
If you have more than one audience, how about segmenting your lists to offer even more targeted content? Once you understand the preferences of consumers who already follow your brand and know the segment in which you operate, sending good emails becomes simpler.
5: Qualification is also essential
More than segmenting your lists, qualifying the asb directory that reach your base is very important and will help improve your lead generation process. By qualifying the audience that reaches your company, whether through inbound marketing actions or other means, you are in line with email marketing best practices.
Here, the tip is to create registration forms in spaces such as websites and social networks so that users can provide their emails and, therefore, participate in digital marketing actions.
In addition to these good practices, don’t forget to have opt-in from contacts, in addition to always offering the option to cancel the receipt and storage of data in your database – this is one of the LGPD recommendations that are mandatory for companies. Keep an eye out!
