Demand Gen, already dubbed the “next-generation Discovery tool,” offers new features, inventory and insights, as well as an improved ad creation flow. In addition, Discovery ad improvements begin this week and will roll out through early next year.
Why is it important?
Demand Gen is an effective tool when it comes to reaching new audiences because it offers more creativity than its predecessor.
Discovery campaigns were only allowd to use images, carousels accurate mobile phone number list or product fee creatives, but Demand Gen allows you to use vieos, including both regular YouTube vidos and short films, giving advertisers more choice when it comes to creating content that resonates most with them the audience.
What is Demand Gen?
Demand Gen is an AI-powered tool that was create to specifically help social platform advertisers by streamlining the process of consumer discovery and conversion through visually engaging content.
This Google Ads feature was esignd to help FCR Digital starts testing Google Ads’ biggest innovation – Demand Gen drive conversions, wesite visits and actions across entertainment touchpoints such as YouTube (including short films), Discover and Gmail.
Attracting new audiences
Demand Gen can help you discover new leads who may not be familiar with your brand through the new Lookalike segment features. Advertisers can then further increase performance by choosing a bidding strategy that best matches your goals, such as clicks, conversions or wbsite actions.
Creating ads tailored to your audience
According to Google, Demand Gen can achieve three times higher click-through rates and a 61% lower cost-per-action (CPA) compare to paid social campaigns.
This can be achieved by offering different formats so brands can better tailor content to their audience, from short-form videos to carousels.
Product flows for retailers
Demand Gen can combine videos ali imate radi svoje stranke toliko, kot bi jih morali? with images and text from your catalogs to show potential customers the products that most closely match the
According to him, Demand Gen campaigns can help you capture the interest of billions of users as they spend time on YouTube FCR Digital starts testing Google Ads’ biggest innovation – Demand Gen and Google’s visually engaging touchpoints. “Engaging creative clips can drive action, while our audience and bidding solutions help you drive engagement with more leads.
ir interests and search intent.
Demand Gen Best Practices
“The way consumers discover products is changing – decisions are made throughout the funnel. To keep up with this changing b2b Fax Lead media landscape, social advertisers need to adapt their strategies to achieve results,” said Google Ads (Search Ads & Ads on Google Experiences). Vice President and General Manager Vidhya Srinivasan.
