An MIT study revealed that fake Excessive use of reviews tended to contain exclamation points more than genuine reviews.
The fraudsters behind these fake reviews aim to discredit the restaurant by appealing to the negative emotions associated with this punctuation.
A CNRS study goes further, stating band data that the use of words such as “like, that, what, what” associated with an exclamation band data point is almost always used in a negative context.
Here are some examples of reviews left by users using exclamation points:
“How disappointed I was when the menu arrived!”
“What this restaurant serves is unworthy of consumption!”
“What poor service! Avoid!”
In these specific cases, you may be dealing with fake reviews.
Good to know:
A genuinely dissatisfied customer social selling strategies for business owners (social selling. Strategies for business owners) can obviously use exclamation points to express their anger and disappointment. However, unlike a fake review left by a competitor, for example, a dissatisfied customer who takes the trouble to leave a review. On your Google My Business listing has high expectations of you.
They probably want to share the Excessive use of areas they believe need improvement. They will therefore be more inclined to relate specific details rather than expressing a vague negative emotion.
Fake Accounts
Another technique for spotting fake reviews: fake accounts.
In the majority of cases, united states business directory a fake review is rarely published with a name and photo (an avatar associated with an email address).
If you notice a questionable review with a profile without a photo and a username (rather than using a full name), it’s likely a fake review.
