.If your categories make sense, you can move on to optimizing your product pages. Make sure each product has a detailed description, multiple photographs, and product measurements or dimensions. It doesn’t have to be a novel, but you should give customers as much information as possible so they can buy with confidence, including customer reviews.
Pay close attention to your product photos: if they moj data are too small or of poor quality, customers may be hesitant to believe you are a legitimate retailer and abandon their cart.
Finally, you need to address customers who simply forget to checkout. Emailing customers who have abandoned their carts can help entice them back, but manually managing these emails is time-consuming, if not impossible.
You can implement tools to automate the process. Lightspeed eCom users can use Justuno, for example, which will email customers to invite them back. But if you don’t have a. Customer’s email address, you’re not doomed to let them leave. Justuno and other similar tools allow you to add a pop-up to your site that prompts customers to complete their purchase as they leave your site.
Encourage them to complete their journey at the checkout.
Checkout can be the biggest obstacle, so don’t underestimate the importance of preventing cart abandonment.
Here are some of the main reasons for cart abandonment at checkout:
- Shipping costs. High shipping costs can inverter voltage stabilizers drive away even the most engaged customer; they’re the number one reason for abandoned carts. The proliferation of free shipping options offered by major players means customers expect to pay little.
- Unfavorable return policies. Return policies are a sore point for both retailers and customers. If customers reach the end of their journey and realize they can’t easily return their items, you’ll lose them to another retailer with a more favorable policy.
- Lengthy checkout processes. Just like website load times, a slow checkout process drives away customers. If you don’t have a way for customers to skip all the forms and fields they need to fill out, some will abandon their purchase and go to a competitor.
Let’s get your customers across the finish line.
Because high shipping costs put customers off, if you charge a delivery fee, consider reducing or eliminating it. Covering shipping costs for your customers is an additional expense, but it can be offset by increased sales that would not have cn leads occurred otherwise. One option is to make shipping free above a certain basket amount, which has the added benefit of encouraging higher average order values. You can also incorporate shipping costs into your pricing strategy so that customers contribute to the cost of shipping without the negative impression of having to pay extra.
