Do you also notice that when you post content on

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Do you also notice that when you post content on

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TikTok, the algorithm often doesn’t give you that push? You’re not the only one. Many  phone number library TikTok users who use the platform for their marketing try to crack the algorithm. But is that possible? In this article, I share tips to increase your engagement on TikTok by means of an infographic.

TikTok has over 1 billion active users worldwide

who scroll on the platform for an average of 95 minutes per day (!). That’s quite something… 90% of these users visit the platform daily and 70% of them indicate that they discover new products and services through TikTok. Compared to Instagram, TikTok has a 150% higher engagement rate. These numbers alone show why TikTok is such an important platform and why you should be present here as a professional.

Not only because of the potential reach, but also because of certain components that TikTok makes its own. Think for  understanding facebook advertising example of the many challenges or the trending sounds . Using these sounds on the platform ensures that you have 1.5 times more chance of ending up on the For You page, and that is what you want. Then your content becomes visible to a large group of people and that stimulates engagement again.

Key Factors Driving the TikTok Algorithm

If you post content on TikTok, you’ve probably thought about the algorithm. What’s the best time to post? What trend should/do I want to follow clean email  What hashtags work well with the video? What fits my target audience so I can reach them? Lots of questions and few answers.

Also read: Social media in 2025: 12 important trendsDo you also
However, there are a number of important factors that play a role in the TikTok algorithm.

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