Digitizing your business: how Digitizing your business to adapt to the new customer journey in the restaurant industry
The onset of a global pandemic has ushered the restaurant industry into a new era, and with it, redefined the traditional pre-COVID customer journey.
As a restaurateur, it is important to rich people data learn about how your customers experience their restaurant visit and what their expectations are in order to better meet their needs.
In this article, we discuss changes in the customer journey and examples of restaurant-specific solutions or tools to help you adapt.
But first, a question: what do we mean by the customer journey in the restaurant industry? The term ” customer journey ” describes the complete experience (from A to Z) that a customer has when dining or ordering from an establishment.
The old customer journey pre-COVID period
The typical customer journey in Digitizing your business the pre-COVID era was more or less like this: if it wasn’t a special occasion, people would take the time to look at the menu and wander the streets looking for a suitable restaurant.
Taking reservations was then how to connect a voltage relay not very widespread and above all not obligatory.
With restaurants closed and the possibility of limited diner capacity, the reservation process will play a crucial role in welcoming and screening customers. Other tools and solutions will allow restaurateurs to establish and maintain contact with their customers.
Let’s discover three new trends that will accompany the era of the new restoration:
The new customer journey in catering
The online business card
As mentioned above, the days Digitizing your business when you could walk into a restaurant and almost guarantee a seat are now over. Indeed, the upcoming reopening of restaurants is expected to be accompanied by limited seating, hence the importance for restaurateurs to implement a reservation system.
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