It’s time to create, review, or reorient your marketing roadmap or strategy. This is where your marketing efforts will be directed for the next quarter or year, and it’s important to have specific actions and objectives in mind.
There are many factors that should be included in your marketing strategy:
Define specific goals: You must be clear about the results you want to achieve and make sure your team also has them in mind. Gather your team to define objectives and establish accountability. Use SMART goals ; they should be specific, measurable, achievable, realistic, and timely.
Focus on the right marketing actions : According to the Pareto principle, 80% of results come from just 20% of your efforts. Study where your actions can be most effective and concentrate your efforts there to get the first results. Start by email data focusing on one channel or campaign; you don’t want to overburden your team or your resources. Later, when you have more resources, you can focus on what remains to be done.
Develop an editorial calendar: Create or reorient your
With the help of an editorial calendar, you can plan, organize, and track upcoming campaigns and activities. A lack of organization and collaboration can be the downfall of any business.
- Measure and track results: You won’t know if you’ve achieved your goals if you don’t track results! Measure, test, and track consistently; don’t wait until the end of the campaign or schedule to do so. This way, you’ll be more agile in correcting errors immediately or changing course. As a leader, make sure your team develops reporting templates to measure performance over time, which will help you make strategic decisions.
3. Optimize your marketing team Create or reorient your
This is a fairly obvious step, but it’s something digitizing your business that’s often overlooked during times of crisis. You need to clearly define the roles of your team members. Large companies will have an advantage here, as they can divide tasks among a multitude of employees, but for a startup with a small team, you’ll need to get creative.
There are five essential roles your marketing team must have for your company to grow and succeed:
- Marketing Manager or Director: That’s probably you! The Marketing Manager consolidates all marketing efforts, implementing a clear search engine optimization mails and Well-defined strategy to promote and. Position the company. They use reports to. Observe trends, make decisions regarding. Future actions and tactics, and organize. Their team to ensure everything is on track and within budget.
