Content from an SEO perspective serves to position you on search engines , such as Google, for certain keywords and bring new users to the site, with the aim of transforming them into paying customers and increasing the turnover of your business . To do SEO it is necessary to clearly establish the objectives that the texts must be able to achieve (e.g. attract new readers, obtain commercial contacts, monetize with advertising …) and define the standards that make them attractive in the eyes of the public. Once the topics to be covered have been established and a coherent editorial plan drawn up, we proceed to identify the other related contents within the website which should be linked from , to also transfer value to the pre-existing internal pages.
Examples of SEO texts
Let’s now see ALL the ingredients that make up the recipe for perfect SEO content : The choice of topic , Keyword research _ SEO optimization . Also pay attention to the order in which Phone number data I have arranged them: you will have to follow the same order in your case too 1. The choice of topic An aspect as banal as it is FUNDAMENTAL for writing EFFECTIVE content in terms of conversions (because SEO is ok and being first on Guggol, but here we all want to sell more) concerns the choice of the RIGHT topic on which to write our content . Because it is clear that if you write something that your potential customer is NOT interested in, then you can optimize it as much as you want and put all the keywords you want in it but it WILL NOT work. So the first question you need to ask yourself when preparing to write new SEO optimized content must be: what are my potential customers interested in ? I suggest 3 ways to find out : Write down your customers’ questions : it may seem banal and obvious to you, but this is actually one of the most useful and effective techniques for writing content that your customers like . Because for every customer who asks you a question, there are most likely others who you haven’t met yet but who have the same doubt and who, perhaps, are looking for answers on Google . Use Answerthepublic : Answerthepublic.com is a very precious tool that with two simple clicks helps you quickly discover what “informative” searches users make on search engines. Consult Google’s Keyword planner : the keyword planning tool is available free of charge and helps you find out which keywords are most searched for by users.
How to write SEO optimized content: 3 steps
Let’s start from the base. Examples of content BGB Directory created in an SEO oriented way include: presentations of products and services site information materials (guides, lists, press releases…) articles for the blog pillar pages (very long and exhaustive articles around a given topic) guides video infographics landing pages for advertisements Although all of this content can be SEO optimized , the term SEO content or SEO friendly texts mainly refers to blog articles. Content can be very useful for people even without being optimized for search engines. The important thing is to study the needs of your audience to be able to produce materials that are able to respond to their needs, better than those of the competition.
