In the previous part, GOBRANDING shared with you about typical purchasing behavior [Part 2] Consumer behavior types and popular  greece telegram data consumer behavior models . Continue to part 2 to explore the stages of the consumer purchase decision process and consumer behavior with new products. Let’s find out now!

1. Stages of the consumer purchase decision process

To make a purchase decision, consumers often go through a process consisting of 5 main stages: Problem recognition, Information search, Evaluation of options, Purchase decision, Purchase action. After purchasing and using a product/service, consumers also have different behaviors such as satisfaction with the product, continuing to buy, permanently removing from the shopping list or selling or renting.

1.1. Problem awareness

The first stage that leads consumers to the decision to buy a product/service is when they begin to be aware of a problem  or need. These needs can originate from internal stimuli such as the need to eat when hunger and thirst appear or external stimuli such as when passing a store and smelling food, the buyer easily feels hungry.

Therefore, in this stage, marketing managers need to find out what circumstances often push people to become aware of the problem, in order to develop appropriate marketing programs using the discovered stimuli.how generative ai is revolutionizing digital advertising

1.2. Search for information

After being stimulated by the factors, depending on the importance and ease of purchase of the product/service, consumers can immediately start searching for information or put it off for later searches or not search at all.

Sources of information in the process of searching and collecting can be personal information (family, friends, colleagues, etc.), commercial information (exhibitions, salespeople, etc.), information from practical experience (research, use, etc.).

With the collected information and the amount of previously known information, consumers come up with a  greece telegram data list of product/service brands . The job of marketers is to build a marketing-mix system so that it can put their business’s brand into the set of known brands and the set of brands chosen by consumers.

In addition, businesses also need to learn about other brands in the consumer’s brand selection to know about competitors and come up with appropriate strategies.