Are you looking for new channels to reach your company? Maybe it’s worth using Instagram for this purpose?
I invite you to read a guest post by Emilia Mańk, which will introduce you to the psychological benefits of being on Instagram.
In June 2020, Instagram had everyone loves gifts over 8 million users in Poland, which is about 20% of the entire population of our country. These numbers are impressive, which is why we hear more and more often that as a company we should appear on this platform. But why do we really have to? Have you ever wondered what benefits regular activity on Instagram brings to your company? In the following article, I will tell you what psychology says about it.
Instagram users in Poland
At the how to write a return policy for your store that builds customer loyalty? beginning of 2020, the BrandLift agency published a report on Instagram’s sales potential. The research shows that the main reason for visiting Instagram is to be inspired. This means that we often go there for a specific purpose: we are looking for influencer advice on clearly defined topics, or information about products that interest us. The fact that users browse Instagram themselves looking for inspiration also makes them much more tolerant of ads published by brands. A well-prepared ad will become part of the feed, not standing out from the spontaneous recommendations of our friends or the influencers we follow.
The more and the more often the better – the effect of pure exposure
>>The mere exposure effect is a japan business directory phenomenon that says that the more often we encounter something, the more we like it. This means that the more often a customer has contact with your brand, the more likely it is that they will choose it when making a purchase. Of course, it is important for our message to be at least neutral, because if we arouse negative emotions, the effect of such action will be the opposite of the intended one.
Let yourself be liked
>>In recent years, more and more people are paying attention to who they buy from and what values the company and its owner follow. Credibility is in fashion. Instagram is a great place to show that there is a real person behind the products, not a huge impersonal company. That is why it is such a great tool for young startups, where the owner manages all the profiles himself. Thanks to social media, we also have the opportunity to have direct contact with the customer, which allows us to learn about their problems and needs.
