Because high shipping costs put customers off, if you charge a delivery fee, consider reducing or eliminating it. Covering shipping costs for your customers is an additional expense, but it can be offset by increased sales that would not have occurred otherwise. One option is to make shipping free above a certain basket amount, which has the added benefit of encouraging higher average order values. You can also incorporate shipping costs into your pricing strategy so that customers contribute to the cost of
shipping without the negative impression of having to pay extra.
Similarly, offering your customers a more favorable mint data return policy may seem like an expense, but it makes them happier. Instead of abandoning their cart, they’ll come back again and again. Positive return experiences encourage 86% of customers to shop with the same retailer. Write your return policy to be flexible, with no restocking or shipping fees. Then make sure it’s easily accessible before or during checkout.
To avoid abandoned carts due to lengthy checkout processes,
focus on making the checkout process a cool island in the midst of the heat more seamless. Fortunately, you don’t have to start from scratch here. Apple Pay® and Google Pay™ will do it for you, allowing customers to choose a payment method with one click instead of having to fill out lengthy shipping and billing fields.
Choosing an eCom provider that integrates Apple Pay and Google Pay, like Lightspeed, means you can add these options without much extra work to get them up and running.
Check your digital toolbox to reduce abandoned carts
Abandoned carts are a major problem for cn leads online retailers, but you’re not alone. Tools like Justuno, Apple Pay and Google Pay, Google Ads, and Lightspeed eCom help you reduce the barriers.
With a little work, you can keep customers engaged until the very end of the process and make them want to come back.
