What makes Vertical Leap different from other PPC agencies?
This year, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top […]
Digital Marketing
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What a possible move away from GDPR means for marketers
In May, the UK government revealed plans to introduce a Data Reform Bill during the Queen’s Speech. The bill proposes significant
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What does the Data Reform Bill mean for businesses in the UK?
Many of the proposals set out in Data: a new direction – government response to consultation are bold but they
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Development team working on transparency
Any development team must strive to create an open, transparent relationship with its client. Transparency breeds trust and shows accountability,
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A transparent team structure is important as well
In fact, transparency is the number one factor contributing to employee happiness. We often send a team structure document or
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Be honest about mistakes
Mistakes happen. Unfortunately, we all have to have the dreadful experience of apologizing to the client. Some development firms will
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Innovation On-Time and On-Budget
One of the most difficult aspects of being a manager in the modern-day business world is staying abreast of recent
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Software outsourcing offers companies of
All sizes the type of long-term flexibility needed to remain successful in this competitive economy. In the past, businesses typically
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What does this mean for marketers & advertisers in the UK?
If the outlook is unclear for UK businesses, it’s even more so for those of us in the marketing and
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How poor CRO could be affecting your PPC metrics
Why poor landing page experiences could be the reason your PPC strategy isn’t working – and what you can do
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What does Google say about landing pages for PPC?
Unsurprisingly, Google has plenty to say about landing pages for paid advertising and it’s worth reading this Google Ads resource
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Prioritise branding during the summer
Earlier, we looked at how searches for clothing in the UK have peaked during November for the past four years