Competitive Analysis: What is it and How to Perform it
That’s where competitive analysis comes in. It helps you discover who your competitors are, how they operate, what makes them […]
Digital Marketing
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20 Examples of Mental Models to Put into Practice
Mental models are thinking frameworks—shortcuts that help you make smarter decisions by simplifying your view of problems. They’ve been used
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What is a value proposition? And how do you write one
In a crowded marketplace where attention spans are short and competition is fierce, businesses don’t get a second chance to
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10 of the best value proposition examples we’ve ever seen
In a crowded marketplace, a great product isn’t enough. You need to communicate its value clearly, quickly, and in a
Digital Marketing
Competitive Analysis: What is it and How to Perform it
In today’s fast-paced business world, it’s not enough to focus on your own brand alone – you also need to
Digital Marketing
What actually is a ‘boring’ company
A “boring company” isn’t actually boring – at least not when it comes to profits. The term refers to businesses
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What is the creator economy
The creator economy refers to the ecosystem of independent creators who build audiences and monetize their content, products or services
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A simple framework for smart decision making
Smart decisions aren’t about genius instincts – they’re about following a repeatable process. When emotions run high or there’s too
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10 Types of Income Models and How to Choose Yours
When building a business, it’s important to choose how you make money. Making money is just as important as what you offer. That’s where
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Architectonics of the Value Proposition
3 years ago I wrote an article “ The Anatomy of Need ”, which deciphered the concept of “the problem that
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Case: Improving the customer journey for the X5 Club loyalty program
This story began when the X5 Group team approached us with a request to improve the loyalty program. At first
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Warning that this can be associated
And taking Yeaders’ Law as an example, in manual driving, the driver’s driving process is. Collect data from surrounding environment