Common mistakes when creating
A while back, a client came to us hating SEO with all his heart. He said he’d tri everything and […]
Digital Marketing
Digital Marketing
Digital Marketing
Tools and Resources to Improve Your Sitemap
If the meat (or portobello mushrooms) lack salt during cooking, we can add it afterward. Something similar happens with sitemaps:
Digital Marketing
Sitemap Validation Tools
We’ve already mention a couple of times how important it is to validate your sitemaps . But, since the third
Digital Marketing
Other types of Sitemaps
SEO (Search Engine Optimization) includes a wide variety of strategies to boost your site’s presence in the SERPs. Today, we’ll
Digital Marketing
SEO & PPC advice for fashion retailers
We use the latest data from Google to optimise campaigns for fashion brands – including device targeting, bid optimisation, CRO
Digital Marketing
How do you use technology to improve campaign performance?
James: Google measurement protocol has helped us import key business data into our campaigns, allowing us to optimise using automated bidding
Digital Marketing
What makes Vertical Leap different from other PPC agencies?
This year, Google made it much harder to become a Google Premier Partner, only awarding the badge to the top
Digital Marketing
What a possible move away from GDPR means for marketers
In May, the UK government revealed plans to introduce a Data Reform Bill during the Queen’s Speech. The bill proposes significant
Digital Marketing
What does the Data Reform Bill mean for businesses in the UK?
Many of the proposals set out in Data: a new direction – government response to consultation are bold but they
Digital Marketing
Development team working on transparency
Any development team must strive to create an open, transparent relationship with its client. Transparency breeds trust and shows accountability,
Digital Marketing
A transparent team structure is important as well
In fact, transparency is the number one factor contributing to employee happiness. We often send a team structure document or
Digital Marketing
Be honest about mistakes
Mistakes happen. Unfortunately, we all have to have the dreadful experience of apologizing to the client. Some development firms will