There are three ways to lose a customer: during their first visit to your store, while they’re browsing, and at checkout. Each stage of the journey has its own set of obstacles that you can overcome to make your site more seamless.
Capture their attention from their first impression
Before a customer checks out, before they even begin shopping, you need to convince them to shop with you right from the start. You only have a loan data few seconds to make a good first impression, and that’s after they’ve found your store.
To attract the attention of potential buyers, you must:
- Be visible on Google. If your Google My Business profile isn’t complete, customers may miss out. You need to make sure they can find the information they need and you need to be able to show them that you offer the products they’re looking for.
- Make sure your online store isn’t a hindrance. If your eCommerce site is poorly designed, potential buyers won’t stick around and become paying customers. Even if your site is well-designed, you only have a few seconds before they give up and move on.
So what can you do?
First, take a minute to create your Google My Business listing. You should provide as much information as possible, starting with your opening hours, phone number, address, type of business, and website address. If someone has asked about your business, take a minute to answer them.
Once your Google My Business account is set up, you can run local inventory ads through Google Ads . Local inventory ads use your inventory to advertise to shoppers near you.
Tip: Lightspeed users can manage their types and characteristics of spotlights Google My Business listing and local inventory ads directly from their point of sale.
To keep customers on your site after they’ve visited, make sure you use a theme that helps your brand, not hurts it. You want to impress them with high-quality images, a clean layout, and clear navigation.
Themes like Lightspeed eCom ‘s Ignite focus on delivering these elements while being fast to load and responsive to the device customers are browsing on, so you can achieve these goals without having to code your own site.
Keep them invested while they shop
So you’ve got customers interested—they’ve navigated past your homepage and started browsing your site. Now you need to keep them interested so they can check out.
If you’re not careful, you can easily lose customers at this stage. Customers can abandon their cart for a variety of reasons:
- Can’t find what they’re looking for. Even if cn leads your theme has clear navigation, if your categories don’t make sense, customers may abandon the site and go to a competitor where they can find what they want.
- They’re unable to find product information. Poor product pages don’t allow customers to feel confident about their purchase. Without size charts or dimensions, product information, and multiple high-quality photographs, they gamble, and not everyone wants to gamble.
- Getting distracted. It happens to everyone: you’re shopping online and something else catches your eye. You don’t want to abandon your cart, but you forget about it. Without a nudge to complete your transaction, you may never come back.
