Content that converts If you haven’t invested in content marketing yet, now is the time. With the goal of producing relevant content to attract potential customers to bitflyer database a purchasing decision, the strategy has become a competitive advantage that helps increase revenue – the strategy is so effective that, according to data released by Rock Content, 67.3% of companies invest in this practice.
But to get results, it is essential to invest in content that can generate conversions. In this article, we will show you how to have a strong and well-documented content strategy. Read on and count on the team of experts at WSI B2U !
Does content marketing help generate sales?
Implementing content marketing has been a the seo framework strategy for those looking to increase website traffic and generate leads. The more assertive this communication is, coupled with other factors such as good website usability and competitive pricing, for example, the better the chances of the lead becoming a customer.
And for you to create a content strategy that converts, it is important to follow some steps that facilitate the entire construction.
1: Setting goals Content that converts
A good strategy should start with one or asb directory objectives. By defining goals, your company will be able to clearly understand its brand values and overall marketing objectives.
Here are some examples to inspire you:
- increase brand awareness
- optimize customer support
- qualify leads
- turn customers into repeat customers and brand advocates
2: Who is your target audience?
To understand what tone of voice and type of content you want to work on, define who your target audience is. This will help you keep your content targeted, helping you reach the audience that is most likely to be interested in what you have to offer.
At this stage, it is important to limit yourself to a specific type of target audience – this will make it easier to create content and increase the chances of increasing conversion rates. Then, it is time to create marketing personas – which are a more detailed view of this group – considering their goals, pain points, interests and other information you can collect about them.
3: Define the keywords
When defining your target audience, you will already have in mind which topics will be most popular. However, you need to understand how these topics will be searched for in search engines.
To do this, you can use a free or paid keyword research tool. Simply take the topics you want to write about and plug them into the tool of your choice. You should be able to get a good list of keywords and related keywords, complete with traffic estimates.
With this information, it’s time to create your texts and find the best formats and distribution channels. It’s worth creating an editorial calendar with all this mapping – which will make your routine even more practical.
