What is Instagram engagement rate and how to increase it in 2020?

If you are interested in developing your Instagram account, have aspirations to become an influencer or are planning to cooperate with influencers, you will definitely be interested in the topic of engagement rate on Instagram. Why? Because today it is one of the most important determinants of the quality of an Instagram account.

 rate on Instagram? and how to


>What is Instagram how to choose the right channels to broadcast your advertising messages engagement rate?

Where to check engagement rate?
Before we start talking about what engagement rate means on Instagram, we first need to measure it.

For this purpose I use two applications:

a simple engagement rate calculator company on Instagram – psychological benefits of being oline  can be found on the Phlanx website – just enter the name of the Instagram account you want to check in terms of engagement rate.
>More extensive statistics (including for accounts that do not have a business account on Instagram) can be found on the HypeAuditor website
Okay – now that we have the numbers, it’s time to think about what exactly stands behind them.

How to read the engagement index?

In turn, large/”old” accounts business sale lead  have potentially greater reach on Instagram, but a lower engagement rate . Why?

What to do to increase your engagement rate on Instagram? and how to


Before we start figuring out how to increase engagement rate on Instagram, let’s consider what the engagement rate actually tells us about a given Instagram account?</p>

how deep is the relationship between the account owner and his followers.
whether followers have found a given profile… by accid

ent. For example, through bots or other unethical practices.
If we want to increase our engagement rate on Instagram, we need to focus on these elements.

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