Halloween started early this year. The first Halloween hooks already came along two weeks ago. And there was really everything. That is also the fun of a party like Halloween: (almost) anything goes and it may be nice and scary. These ingredients ensured a well-filled spot on the content calendar for many companies: it rained Halloween hooks.
From pumpkins to more creative creations, everything passed by. Personally, I would have brother cell phone list liked to see a tie-in with the well-known mummy suit from Bol.com, but unfortunately I have not come across one yet. In the meantime, the scariest import party is already over, high time for an overview of the most striking tie-ins.
IPM score IPM stands for Interactions Per Mille. The higher this score, the more successful the post has been among the fans. The IPM score is calculated as follows: (likes + reactions + shares) / fans x 1000. It is good to know that when calculating IPM, any boosting and additional advertising costs have not been taken into account. The latter is important to remember.
NS: don’t travel alone
Brand: NS (66,000 fans)
IPM score: 8.2As in my previous article, I will discuss a number of hooks that caught my eye. marketing list Last time there was some confusion about the IPM score, so I will explain it again. I am not trying to make a ‘top so many hooks’, there are no winners and no losers, only nice hooks. All the hooks
Halloween hook NS
The NS is very active on Facebook and especially on Twitter. On the Facebook page you see a 3. strengthen customer communication very unique style, they know how to use the same kind of designs differently each time. Very clever that you keep it fun! I think this Halloween hook is clever because the copy and the design are linked to their own travel product: the group return.
