Did you know? 85% of Internet users look at reviews on the web before buying from an e-commerce site or using the services of a company. It is therefore in your best interest for your customers to leave a review on your social networks, your Google My Business page or on specialized forums.
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What if you used these customer testimonials in your content marketing strategy ? This process not only strengthens your reputation, but also reassures and converts prospects.
6 tips for integrating customer testimonials and reviews
1) Insert customer testimonials on your homepage
You will obviously need to have a website. If you use the services of a third-party certified review organization , take the opportunity to integrate your star rating and the number of reviews collected into your site.
2) Integrate a customer review into the writing of a blog article
A customer’s testimonial can serve as a source of inspiration when writing a blog post .
Let’s take the example of a 8 effective and efficient data science tools customer who has purchased your products and leaves a positive review praising you for the speed of delivery. You can capitalize on this glowing testimonial by writing a blog post titled “How can we optimize your customer experience through efficient logistics? ”
By including a customer’s opinion in your article, you provide something concrete to Internet users.
3) Display your reviews on billboards
Flyers , advertising brochures , company vehicles … these are all advertising media that can certainly include your customer testimonials.
It is also possible to use your twd directory satisfaction rate on Google MyBusiness, Tripadvisor or Facebook…
4) Publish a case study
Case study is a type of content that explains in detail how your company successfully found solutions to a customer’s problems, thus justifying your expertise.
Have you led a project that resulted in a customer compliment? Consider writing a case study that includes an analysis of your customer’s expectations through to the end of the service.
Material used, techniques employed, duration of the process, before/after results… don’t hesitate to provide details on your modus operandi .
Publishing a case study on your site will tend to interest clients who are looking for a similar mission to carry out. Indeed, they will feel reassured by reading your way of doing things.
