Complete co-creation is the process of shaping a product, service, facility, experience, brand or communication tool and everything around it in productive collaboration with the end user and any other relevant parties. Complete co-creation distinguishes itself from many other definitions of co-creation by involving the end user (and any other relevant parties) as a determining factor. This productive collaboration between organization and consumer is necessary to achieve real value creation. An important starting point for complete co-creation is that neither the organization nor the consumer can achieve the ideal output without collaboration. After all, they have additional knowlge and skills.
It’s all about productive collaboration
That is why complete co-creation is all about ‘productive collaboration’ between the organisation, the end special database user and other relevant parties. This includes all types of activities that are aim at realising a valuable offer for an organisation, provid that there is direct, active collaboration between the organisation and the end user, possibly supplement with other possible relevant parties, such as suppliers, sales channels, external specialists or even competitors.
Co-creation is not a tool that you use occasionally
Thirdly, complete co-creation distinguishes itself by viewing co-creation as a continuous process, versus a ‘tool’ that can be us occasionally. During a complete co-creation process, the end user and other relevant target groups are continuously involv in different ways in different phases of the development. Think of live sessions such as brainstorming sessions, conceptualization, sessions in which creative agencies are brief or support presentations to stakeholders. But also of virtual contact via social mia and forms of crowdsourcing in which the end user is actively involv – for example as an idea generator or as an assessor of other people’s ideas.
As an entrant into the ucational market, Blink ucatief has the ambition to reinvent teaching marketing list methods, so that children are more inspir to learn. The first project to shape this ambition was the development of an English method for primary school. In the summer of 2010, Jorien Castelein, discover best practices for retaining it talent director of Blink, put together an innovation team consisting of Arjan Polhuijs of Flare Innovation and us.
