This year, 238 municipalities (58%) completed the questionnaire. In addition to this questionnaire, GemeenteBuzz.nl analyzed all tweets from almost all municipalities’ Twitter accounts in the third quarter of 2013. This means – for the first time – that we can supplement the municipalities’ own input within the research with hard figures on performance. The online media monitor behind GemeenteBuzz.nl is OBI4wan .
Almost all municipalities use social media
Municipalities are increasingly using social media. Almost all municipalities have a Twitter account: 96%. In 2011, this was still 73%. Facebook is increasingly being used: from 20% in 2011 to 72% in 2013.
Municipalities confirm this picture: 96% indicate that they use social media more than last asia mobile number list year. And 97% of municipalities expect to do so even more in 2014.
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Municipalities continue to mainly transmit
On average, the municipalities sent 109 tweets in the period from July to September. 73% of these messages were merely sending (conversation starter), 11% were a response to another tweet. Municipalities are therefore still mainly sending. At the same time, we know from practice that not many questions are yet being asked to municipalities.
A that respond most to messages in proportion to the number of messages marketing list sent. The origin of a small percentage can no longer be traced, for example because a message has been deleted by the sender.
Of the municipalities that sent the most messages, there is one municipality accrual period of 3% per annum on the loan amount that only sends: the municipality of Eijsden-Margraten responded only once and sent 375 messages in the measured period.
