Weaker points: NS did not ask a question in the accompanying Facebook text or accompany the visual. In itself, the message of the design is clear enough, but a small introduction such as ‘Halloween on the train’ or a provocative additional question/remark would have been nice.
Pickwick stands for tea and vice versa.
Tea is not the coolest product, so it’s all the more impressive that this post is. Most people love america phone number list gadgets and they apparently know that at Pickwick. Hence this ‘shark-tea-dispenser’ where it looks like someone has fallen prey to a shark.
Strong points: Halloween in a funny, cool way linked to the product. It is a fun gadget and I want it. And apparently that is what they thought.
Weaker points: the product in the spotlight is not from Pickwick itself, nor are the visuals. It is an existing design that they reuse. When you know that Halloween is coming, it could also have been put through Photoshop to make a Pickwick ‘shark-tea-dispenser’. Maybe the product could then even have been put into production and Pickick could have become the coolest tea brand in the Netherlands…
The first study into the use of social media by
A municipalities nicely summarized the task in 2011: “just being present on social media is not enough”. In other words: just opening a new communication channel is not enough, you also have to do something with it. Will municipalities succeed in doing that in 2013?
Are people now also listening to the conversations on online media? Does marketing list the municipality even enter into dialogue? Or is it still the party of the Communications department? In the summer of 2013, we investigated for the third time for the book ‘ Social municipalities, 6. manage international returns effectively the power of new media ‘ how municipalities in the Netherlands use social media.
