“Oh, absolutely, yes. From a business perspective, it As a retailer brings more people into the store, which is always more fun, and it keeps our staff more engaged. I mean, the fact that it’s in July or August is a bit of a problem because, you know, people need a vacation, and we’re saying, sorry, you can’t take a vacation in August or whatever, and that’s not fun. It’s hard on the staff. August is particularly stressful because we’re not just selling products. We’re answering a lot of questions, and that’s what customers expect. So that’s what we’re doing.”
What advice would you give to new retailers going through the back-to-school season for the first time?
“It’s very important to monitor your results. When you’re entering a busy season, like back-to-school, it’s a good idea to get rid of dusty merchandise and use Lightspeed’s reports, which tell you what that merchandise is and get rid of it as quickly as possible.
By design, you have a lot of information line data from your As a retailer customers, and some of that information is stored and wasted. We tend to forget this when we’re busy, not looking at statistics, not looking at trends in your products, and not seeing what your customers are doing, whether your own customers are coming back, whether you’re getting new customers. It’s very expensive to bring a new customer into a store. So do everything you can for your existing customers. When we talk to our regular customers, we do something special for them. Anything that reminds them that we’re on their side.
Put a little more effort into rewarding your regular customers.
Your staff is also very important. Always look As a retailer after your staff’s mental health. At this point of the year, you shouldn’t be hiring major web vitals on multilingual websites new people. You need people who have experience in what For many years, I’ve said that good customer service means being ready to answer any questions before the customer walks through the door. It’s very important to be ready before they arrive.
As an electronics retailer, our customers range in age from 8 to 88. All of these people use our products, and we have to talk to people based on their background, their education level, their experience with computers. That’s the hardest part, because educating someone aged 40 to 70, for example, about computers is very alb directory different from educating someone who’s 17. You have to be prepared to answer people’s questions in a language they understand. You need a very, very diverse, trained, and attentive workforce.
