One of the biggest sales periods of the year for retailers. Even in 2020, back-to- sales increased—and they’re expected to increase even more this year as many students return to in-person classes.
This means a spending boom is coming. Are you investor data planning to take advantage of this opportunity?
In this blog, we will see:
- How Back-to- 2021 Looks for Retailers
- 7 Back-to- Sales Promotion Ideas
The 2021 year is already shaping up to be a great time
The 2020 year was a little different, if not completely different. Typical back-to-school shopping lists were thrown out the window as students transitioned to online learning. Instead of new back-to-school clothes, parents stocked up on pajamas. Instead of notebooks and binders, students worked on interaction with the next paint laptops, possibly provided by their school.
After a year of remote learning, many students are returning to class full-time in the fall. As a result, the 2021 academic year is shaping up to be a busy one.
For some shoppers, it’s already started. In March, sales of children’s backpacks, clothing, and sportswear already surpassed 2019 figures , and they’ve continued to rise since then. Clothing looks set to see the biggest growth, with half of parents saying their children are particularly excited about buying new clothes.
The impact of the 2021 back-to-school sales Back-to-School varies from prediction to prediction: Mastercard predicts growth of 5.5% , while accounting firm KPMG estimates it will be 9% . Whichever number you choose, it’s sales growth you don’t want to miss.
7 things to consider for a successful return to school
With the 2021 year just around the corner, if you’re not already holding sales, now’s the time to do so.
Whether it’s new clothes,alb directory supplies, or even student electronics, spending is bound to skyrocket. Here are seven ways to make your back-to-shopping season a success.
1. Make your back-to-school plans (and do it quickly)
Spending hours poring over schedules? That’s the last thing you need most of the time, let alone during a busy business season. Integrating automated scheduling software into your management system will reduce the time you spend creating schedules so you can focus on other important back-to-school preparations.