You’ll need software to Use a tool to help automate your messaging. There are services that only offer SMS marketing, but you can also opt for an integrated system like Lightspeed Loyalty .
A separate SMS marketing system would require you to upload a list of customer contact information and track your campaign data separately from all your other marketing initiatives. The benefit of choosing a loyalty program that integrates with your business management system is that you can collect information, manage data, and send your campaigns from the same place where you record sales.
Write your message
Your texts don’t need to be as long as an student data email newsletter. In fact, the shorter they are, the better. Lightspeed Loyalty allows you to send messages up to 300 characters long, which is about 2 to 5 sentences. Remember to have a clear call to action and include a way for your customers to opt out if they no longer wish to receive messages from you (opt-outs are required by law).
Track the results
After sending a message, track its performance. If you included a link in your message, see how many people clicked on it. If you created a special discount code exclusive to your SMS campaign, see how many people used it when making a purchase and how many sales you generated. Compare these numbers to the number of messages you sent.
SMS Marketing Strategies to Try
Welcome texts
Similar to the welcome email, try sending a partnering with influencers for business welcome text after a customer signs up for your loyalty program. You can even offer a special discount for new signups to encourage them to shop with you again.
Arrival of new products
As soon as you add new items to your storefront or website, use an SMS campaign to let people know they can start shopping. This is a great way to generate traffic and buzz for new items. We suggest doing this once per season, otherwise you risk spamming your customers.
Flash sales
Flash sales are a great way to aero leads reward customers who have signed up for your loyalty program. Let your customers know that there’s a limited-time sale that only they can access via text message. Giving them the Use a tool to inside scoop or exclusive access to a sale is a fantastic way to show you appreciate their loyalty.
Seasonal sales
When it’s time to clear out your Use a tool to inventory, send your customers a text message to let them know about your seasonal sale. With Lightspeed Loyalty, you can segment your emails by specific groups to send more targeted messages. For example, send a link to your sale shoes to customers who have already purchased shoes from you in the past.
