Retail is a customer-centric Being at the service business. You’re trying to take care of the customer—to solve something for the customer. And you can’t learn that in a classroom or an office, or away from the customer. You have to be in front of the customer.—Erik Nordstrom, President, Nordstrom Direct
Key takeaway: While it’s easy to get sucked into a sales mindset, keep in mind that customers want you to address their needs first and foremost by offering concrete solutions. So avoid pushing sales if they don’t add value to customers.
- Consumer confidence
Our brands—Nike, Converse, Jordan Brand, and Hurley—are loved by our customers around the world. But we never take that for granted; we know that every day, we must earn their trust by truly delighting them and adding real value to their lives through products and experiences. – Mark Parker, CEO, Nike
Key takeaway : Never take your customers’ chinese malaysia data trust for granted: continually innovate and add real value to their lives to build long-term loyalty.
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Create brand ambassadors
Generate a customer, not a sale.- Katherine Barchetti, Founder, K. Barchetti Shops
The takeaway : What’s better Being at the service than closing a sale? Turning that sale into a repeat customer. The world’s most popular brands know that creating a consistent, clear identity and experience can make the difference between a one-time purchase and a loyal customer. The result: more consistent revenue and repeat customers .
- On marketing
Let your store associates be active on social media. Your associates are more important than models or other influencers paid to showcase your clothes. – Emily Watkins, SVP, Real Estate and Construction, Charlotte Russe
Key takeaway : It what is a commerce platform and how does it contribute to business success? may be tempting to curb your employees’ social media activity, but word-of-mouth marketing is one of the most effective forms of marketing available. Studies show that 92% of people trust product recommendations from friends or family members more . Your store associates can easily reach their closest circle of friends by sharing or posting information on their personal social media pages.
- Stability and consistency
People like stability. Whether it’s aero leads a store or a restaurant, they want to come in and experience what you’re known for. – Mickey Drexler, former CEO and current president of J. Crew Group.
Key takeaway : Customers value consistency. Make sure your retail experience meets and exceeds their expectations.
- On technology
It is well known that introducing technology in the retail space is beneficial for customers. – NR Narayana Murthy, Co-founder, Infosys
