A solid social media marketing strategy Restaurants to Increase for restaurants is an essential part of an overall marketing plan. Complementing your digital presence with strong social media and quality content can make or break a sale. And the best part? It’s free.
In this article, we will cover the following topics:
- Social Media Marketing Statistics for Restaurants
- The Basics of Social Media Marketing in Restaurants
- Social Media Marketing Best Practices for Restaurants
Social Media Marketing Statistics for Restaurants
A survey conducted by restaurant marketing agency MGH revealed some insights into how consumers use social media to choose their next dining destination:
- 36% of American don’t neglect employee training for your retail business consumers follow restaurants on social media
- 45% of American consumers said they tried a restaurant for the first time because of a social media post from the establishment itself
- 22% of US consumers said a restaurant’s social posts encouraged them to return
The Basics of Social Media Marketing in Restaurants
Before you dive into social media marketing for restaurants, you’ll need to create accounts if you don’t already have one. For restaurants, Facebook and Instagram are two essential platforms to have a presence on.
If you’ve already set up these accounts, check out the social media checklist for restaurants below to ensure your profiles are set up for success.
- Keep your restaurant name consistent across all social media platforms so that when customers search for you, they’ll know they’ve come to the right place.
- Be consistent and identifiable with your username. If your restaurant name is already taken, try adding your city name or Restaurants to Increase abbreviation to the end. (For example, if @burgerbar is already taken, try @burgerbar.mtl).
- Like the previous two points, make sure these photos are consistent across all platforms. Your restaurant logo is the aero leads best way to ensure your customers know it’s you.
- Your restaurant’s location. You guessed it, be consistent. If your restaurant has multiple locations, some social media platforms only allow one address. So use the address of your flagship location or the most popular restaurant on those platforms.
- Your restaurant’s website URL. Every social media platform has a “website” field, which allows you to direct your guests anywhere online. This field should lead to your restaurant’s website so new followers can learn more about your business.
- The “About Me” or “Bio” section. This should include a brief description of your restaurant that will entice potential customers to visit.
