Why do you need The consumption of video content has been steadily increasing, showing that this is a strategy that cannot be left out of your digital marketing plan. With videos, it is possible to ensure a greater reach of the content, reaching a diverse audience and increasing the chances of conversion.
To get an idea of how this format has become popular among users, Kantar Ibope presented a study on video consumption in 2020, Inside Vídeo, which reveals how Brazilians have been consuming videos. According to the study, this consumption in the digital environment has grown 84% in the last three years, and in 2020, 61% of Brazilian households consumed online video.
Check out some of the main reasons why you should start using videos in your marketing strategy.
Great sales tool Why do you need
Videos are available 24 hours a day, 7 days a week gemini database answer the most common questions about your product, demonstrate its uses, or compare it to competitors. This allows you to increase your sales potential, even if there is no team member available at the time.
Important for content marketing
Videos help with SEO and help you rank better on Google. According to Video Explainers, pages that have videos are 53 times more likely to appear on the first page of Google results.
Increase your conversion rate
Video doesn’t just help with brand awareness. According to research conducted by Hubspot , adding a video to a landing page increases product conversions by up to 80%.
Higher CTR rates
In general, the CTR of an email marketing backlink management tips and tactics is 2% to 3%; with the addition of a video, this rate increases to up to 96%. This increase in interest is certainly an important factor that you should pay attention to.
Higher engagement rate on social media
You already know that diversifying content formats helps to give dynamism to your social networks – and with videos, engagement is guaranteed, reaching an increase of 1200%.
As we already know, the content on social media that receives the most likes, comments and saves to watch later is what the platforms consider to be the most relevant. And this leads to greater engagement for your company on the internet.
Did you see how including video content brings a sg number of benefits to your brand? It takes careful planning to ensure that the content is attractive to consumers and expresses the central message that your company wants to convey.
The video and the content relevant. Test it out and see what results this format can bring to your revenue.
