This is because by following these bybit database it is possible to guarantee good results in digital marketing – whether in improving page rankings, increasing organic traffic, increasing brand visibility or increasing visitor numbers and attracting leads.
It’s time to check out the main changes in Google that you need to keep an eye on to avoid losing your digital reputation. And to ensure that your brand is up to date with all the updates, count on the WSI team!
1: End of cookies
The technology that allows users to track their behavior and thus promote digital ads targeted at each user is on its way out. According to Google, this feature will be active until 2023.
This discontinuity will not bring a new keep this in mind when choosing screen recording software capable of performing this tracking – it will be up to advertisers to reinvent it.
2: Flocs 5 Google Changes
The term Federated Learning of Cohorts has been developed by Google and aims to group users with similar interests anonymously. This is an alternative to the end of cookies announced above.
This way, it will be possible to record user behavior on the web without sharing sensitive data, such as email, telephone or address.
3: Google Ads and video testing
Google is introducing an experiment tool in Google Ads. This will allow for more effective testing of video ads, which are all the rage at sg number moment. As a result, companies will have more assertive campaigns, reaching the right target audience, improving brand reach and the results of video strategies.
4: Google Analytics 4.0
Based on machine learning, the new Google Analytics update has brought benefits to users, which will ensure the identification of patterns, generating insights about the analyzed website. This is ideal for optimizing digital marketing investments and obtaining better results.
5: Semantic search
Google has been improving its search engines with semantic searches. This allows it to take into account different aspects to classify the relevance of the content presented and define the ranking – such as context, intent and meaning.
This way, search engines deliver the content that users are looking for more assertively – providing more possibilities for brands to work on content marketing and find ways to win over customers.
Count on a team specialized in Google updates and keep your company’s website up to date with all the trends, without losing positions or revenue. It is also important to have a well-structured digital marketing strategy, capable of taking advantage of all the opportunities that come from digital.
