Digital Marketing Do you know how to measure the success of your digital strategy? It is essential to monitor and keep an eye on all your actions, as this will allow you to make smarter decisions and ensure a greater return on your investment.
Therefore, having a well-prepared plan and bitfinex database objectives is the first step towards establishing the ideal metrics to monitor the evolution of results.
We at WSI B2U have put together some tips that will help you measure the success of your digital marketing strategies. Check them out now and count on our specialized team to increase your company’s results!
Understand your metrics
There are several metrics available for analysis. However, to avoid getting lost and to have an objective analysis, it is essential to track only which ai writing tool is best for ecommerce content? is important to understand the achievement of your goals.
Here are some important metrics according to the most common goals:
To measure website hits: Digital Marketing
Traffic : total traffic, new users and traffic source;
Demographics : location, age, and gender of people searching for your site directly from the URL bar;
Activity : Page views, duration, and conversion rate (the number of users who took the desired action out of the total number of website visitors)
For conversion:
To measure conversions, you need to sg number the channels through which you can perform such an action. This could be through phone calls, website forms, newsletter subscriptions, chat, among others.
- Paid ads
Those who invest in ads also need to check the performance of their ads to periodically adjust their campaigns. Some of the metrics that can be used include:
Impressions : how many times your ad is viewed;
Click-through rate (CTR) : The number of clicks on your ad versus the total number of users who saw your ad;
Conversions: the number of clicks that led to the completion of a goal on your website;
Conversion rate: the percentage of users who converted on your website compared to the total number of users who clicked;
Cost per click (CPC) and leads
Return on Advertising Spend (ROAS)
How do I track digital marketing metrics?
There are several free analysis tools available on the internet. The tip is to install Google Analytics on your website, as this is the best way to track traffic and the origin of accesses.
It is also worth investing in a good CRM (Customer Relationship Management) tool to have more in-depth information about each customer’s purchasing journey, facilitating their qualification.
Additionally, monitoring ad insights tools (Facebook Ads, Google Ads, LinkedIn Ads, among others) will also help you understand the performance of each ad, making it easier to adjust the creative, investment value and segmentation.
