In online marketing we tend to use English terms but it is good to know the meaning of these terms in Greek. So, conversion rate optimization would be translated into ” conversion rate optimization “ .
The term refers to the systematic practice of improving a website so that the number of online visitors who ultimately take the desired action, for example a purchase or signing up for our newsletter, increases.
In simple words, we want to make our website as good as possible, so that most of its visitors proceed to the action (Call-to-Action) we have chosen.
But not everyone has the same Call-to-Action. The “conversion”, i.e. the conversion for each website is different. For a blogger it can be signing up for the newsletter, for an ecommerce site making a sale, etc.
How we calculate the Conversion Rate
Simply divide the visitors who ultimately take the desired action by the total number of ordinary visitors and multiply by a hundred.
Why is Conversion Rate Optimization important?
If you’re serious about online marketing, you’ve probably heard that it’s much easier to double your conversion rate than unique visitors to your website. And this is ultimately proven by the research as we will see below.
A small but significant change to a indonesia telegram data is enough to multiply the conversion rate of the page. In general, the return on investment when it comes to Conversion Rate Optimization CRO is very high and as we will see below it is almost always worth the time and money invested in it.
A recent survey showed thaturveyed plan to include CRO in their priorities and indeed among the most important.
This is no coincidence ae happy with the conversion rate of their websites.
When companies finally decide to invest in CRO, they reap big profits – more often than not.
Specifically, as reported ROI (Return of Investment) on average for each CRO-related tool is 223%!
CRO is important but it should NOT be your first and only goal!
The term Conversion Rate Optimization is somewhat misleading.
Without a doubt we want to increase the conversion rate but not at any cost and this is what we will explain below.
Let’s say you hypothetically have a website that sells iPhones and your conversion rate is 5%. If you dropped their price extremely low, say even to 2 euros (!!!) then we can assume that the conversion rate would even reach 100%. But something like this would be anything but pleasing to us, Conversion Rate Optimization since the final goal is to increase the total revenue and not the conversion rate .
Usually, the increase in the conversion rate implies a proportional increase in the total earnings of an online company, but there are also exceptions like the one above.
Objectives and Benchmarks
One of the most critical steps of a Conversion how to block a phone number on ios and android Rate Optimization campaign is data collection and the truth is that many people forget or overlook this step.
They end up testing random things like fax database the color of a button, which may help temporarily, but to ensure long-term success, data collection is essential.
