Yes, people do click on Google’s pay-per-click (PPC) ads. Some users quickly skip over these ads. But on a typical day, Google still gets millions of clicks on PPC ads. Do People Really Click on Google PPC Ads? as evidenced by the revenue that Google’s parent company (Alphabet) makes each year.
In the first quarter of 2022, Google ads mobile phone number data updated 2025 generated $54.7 billion for Alphabet. Do People Really Click on Google PPC Ads? or 58 percent of the company’s total revenue. And Google’s ad revenue is growing. During the same period in 2021, Google’s ad revenue was $44.7 billion.
If people stopped clicking on Google ads, you wouldn’t see these results. For many clients, the hesitancy to run Google PPC ads stems from a lack of understanding of the strategy behind using these ads and a misunderstanding of organic and paid search activity.
Organic and paid activity in search engines
Many companies believe that consumers trust organic search results more than paid ones, and that they will skip ads to get to the terminal needs terminal organic results. However, a study by Smart Insights found that only 28% of people believe that organic results are more trustworthy than paid ones.
While some people do skip Google ads, it’s not as common as some companies believe, and the reasons for this vary.
Another point of confusion for some people is the difference between SEO and PPC. Many people think that these terms are interchangeable and because they have invested in SEO, they believe that they do not need to invest in PPC.
The Value of Google Paid Advertising
Google receives 5 billion search queries every day. The search engine, which has been around for two decades, is trusted by users and is often used to find answers to questions or conduct research before purchasing a product.
With a global audience, Google helps brands reach consumers who are looking for answers to questions that your product or service can provide. But don’t worry, you can choose the geography in which you want to place your ads using your target audience information.
Additionally, your competitors are likely using Google Ads to reach their audience, which means your audience is more likely to choose a competitor over you because you are not showing up at the top of the results.
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Tips to Improve Google Ads Performance
Another reason why some sault data companies think Google ads don’t work is because they’ve tried it, spent thousands of dollars, and seen no results. Google ads require careful targeting and attention to detail. Becoming an expert in Google ads takes time and experience.
1. Use specific, relevant keywords
Testing and adjusting based on results is part of the strategy of most companies starting out with Google Ads. And it’s a great strategy if you know what you’re doing. Starting with very broad keywords will likely quickly exhaust your budget with minimal results.
Broad keywords often result in your ads being shown to the wrong audience. You may not realize that there are many different ways to search. For example, if you own a local pharmacy, you wouldn’t want to show up for “pet pharmacy” in search results. But if you broadly target the term “pharmacy,” you’ll show up for that search term.
Take the time each week to review the key terms your ad is showing for and add negative keywords or change broad keywords to more specific ones as you learn more.
When entering keywords, you have four match types to choose from. These are:
- Broad match, which is the default setting in Google ads, means that the words in a phrase can appear in any order or configuration.
- Modified broad match gives you a little more control over your keyword selection by allowing you to put a + sign in front of any word in your keyword phrase to ensure that the word is not omitted from the search query. For example, if you use the term “red +hat”, the search query must include the word “hat”, but not necessarily in the order “redhat” in that particular orientation.
- Phrase match ensures that queries will include the keyword phrase you’re targeting in the exact order you’ve targeted it. So now your keyword phrase “red hat” can’t include “red coat and hat” because that phrase doesn’t contain the words “red” and “hat” as you specified in your keyword targeting.
- Exact match keeps keywords exactly as they are written. It is the most targeted way to run Google ads, but in some cases it can be too specific, which can lead to fewer clicks.
