Find out what social media content schools and universities should be sharing to wow potential students and their parents. Here’s your winning content mix.
Social media is a powerful tool for accurate mobile phone number list branding and marketing messages. It’s an area where you can be authentic and let the student experience shine. Social media is also effective for telling stories and making your marketing not just about what you have to say, but also about what your students, alumni, and parents share.
If you want your social media to be a recruiting tool to attract potential students and their parents, you need to be strategic about what you post there. It’s not just about awards or professor profiles, although that content can have a place there. You want to use your content to share student stories and showcase what life is like on your campus.
Here’s a look at social media content for schools and universities that can attract and impress prospective students and their parents.
A Winning Social Media Content Mix for Schools and Universities
Learn how to tell student warning that this can be associated stories on social media. However, you don’t want to post the same type of content all the time, so use this winning mix of content to showcase who you are and the vibe of your campus.
Reviews
Let the learner’s voice shine through in your content. According to Dimensional Research, “90% of shoppers who read positive content about customer success said it influenced their purchasing decisions.”
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Graduate Highlights
While not as impressive as testimonials from current students, they can show what a student has accomplished since receiving their degree. High schools can show the high grades a student has achieved and the prestigious colleges or universities the student has gone on to attend.
Colleges and universities can showcase text services the career prospects that graduates have and the successes that these people achieve in life. It’s not just about careers. Some graduates lead nonprofit groups in their spare time or invent products or services that change the lives of others. These stories are worth telling, too.
But when highlighting alumni, don’t put them on a pedestal. Keep them real, understandable, and accessible. For prospective students, graduation dates are likely still far away, making it difficult for alumni content to resonate.
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This content is likely aimed at parents who want their children to succeed. But just because parents are more likely to connect with alumni than prospective students doesn’t mean you shouldn’t write content with prospective students in mind.
Photos and videos in the classroom
The whole purpose of a school or university is to educate people. Make sure you showcase the educational experience in your marketing, not just the fun students have. Capture the learning process with photos and videos.
But think about non-traditional classrooms where students learn without sitting at a desk. For example, if you can shadow a student throughout an internship to show real-world experience, that content can be effective, too.
Demonstrate group projects and problem solving in the classroom, not just in lectures. Highlight classroom technologies and features that make learning easier for today’s learners.
Share information about the types of learning available to students. Showcase science and computer labs to share insight into how you teach students.
