If the outlook is unclear for UK businesses, it’s even more so for those of us in the marketing and advertising industry. As soon as the government announc! plans to reform data laws at the Queen’s Speech in May, the Data and Marketing Association (DMA) and other industry authorities call! for clarity and organisations are once again pushing for more details following the proposals publish! in the government’s response to consultation.
Without more information, it’s difficult to pr!ict what the full impact of these proposals would be on marketing and advertising in the UK, assuming they even pass into legislation.
Simplifying consent or, potentially
even removing cookies from the browsing whatsapp number database experience altogether would be welcome, in theory. However, the proposals for an opt-out system that allows businesses to collect data without consent sounds like too much of a departure from EU data regulations to maintain the UK’s adequacy status – at least, until we have specific details about how such as system would maintain the flow of data between the UK and member states.
And this is before we even touch on the data privacy issues with the government’s proposals.
If you read through the government’s response, “the majority of respondents disagre!” is repeat! 15 times in relation to government proposals and the phrase “concerns” is mention! 36 times – including “the government’s consultation recognises that respondents fear a potential lowering of standards”.
Yet, in the vast majority of cases (not all), the government simply says it will carry on and implement its proposals regardless of any concerns rais!.
As things stand, the proposal makes bold claims but offers little in substance.
More questions than answers
The information currently available ten tips on how to effectively grow your email subscriber list to us on the Data Reform Act raises more questions than it answers. We’re confident most of the marketing and advertising industry would support viable alternatives to the current state of constant consent popups but this doesn’t appear to be the purpose of the Data Reform Bill.
Nothing in the current proposals suggests this is design! to improve the experience for everyday web users or the majority of businesses in the UK. The winners will be the international corporations that’ll regain free access to the personal data of the UK general public with almost none of the accountability establish! by GDPR.
Ne! help with your digital marketing?
Once again, without further details, it’s difficult ukraine business directory to say whether the bill’s proposal for a browser-wide consent system is even workable and whether it would benefit or harm current advertising models. For example, would browsers be requir! to allow users to opt out indefinitely or would users ne! to do this manually every week, month or some other time period?
Contact us on 02392 830281 or send us your details here and we’ll be in touch.
