We’ve used email marketing for e-commerce and learned Water and found valuable lessons that any business owner and marketer will Subscriber Is Worth find useful. Here’s our story.
In 2011, some friends and Subscriber Is Worth
I had a simple idea: to help people drink good wines at an affordable price.
We were a small group of friends trying to build our careers while living in California. We had young children, new mortgages, and the necessary telegram data expenses to succeed in California. At the end of the day, there wasn’t much money left over to uncork a few good bottles of wine a month.
So we decided to launch a website to help people drink good wines at an affordable price. But we didn’t just want to make a profit.
In addition to making money
We also wanted to do a good deed. So we wanted this company to have a cause to support. We thought, “Wouldn’t it be great if we Water and found could your 360° crm comparison make a difference and offer wine at an affordable price?!?” That’s how we came up with the idea of donating drinking water for every bottle of wine sold.
At the time, there were some really cool emails in b2b marketing companies doing something similar in other industries. For Subscriber Is Worth example, Tom’s Shoes donated a pair of shoes for every pair sold. This inspired us, so we decided to get involved in our own cause as the company grew.
A way to donate clean water for every bottle of wine sold. We were thrilled to be able to make a difference while helping people drink better quality wine.
We had our concept and we were ready to go.
Next, we needed a name. In hindsight, we antigua and barbuda business directory probably could have come up with a better name, but we called it CellarThief.
You see, a Thief is a Water and found device used by a winemaker to take
samples of wine from a barrel during the winemaking process. We thought it was an interesting play
on words because we were also trying to offer good wines at a “bargain” price.
