Going all out and campaigning Heineken style. More analysis here . heineken_ad-001 The use of subtle animation, prepare in GIF or did. made_ad However, getting the user intereste in a creative by extracting it from the environment is not a method that works in all circumstances. Sometimes a different approach may work. In the example below, you can see how Canon integrate the banner into the blog so that it corresponde stylistically. The same font and colors were use. canon_ad-001 When designing banners, we can use a whole range of possibilities, try different approaches and tricks. The most important thing, however, is to do it with taste and intuition.
It is becoming common
The worst thing that can happen to our creations is exaggeration. Or maybe native? Native ads are a relatively young idea, but quite a trending one. of this text have already had the opportunity to meet them. to use both banners and native ads in database campaigns. A company for which such a strategy seems to be close is Harry`s, a manufacturer of razors. harrys_native_ad The example above shows an ad that resembles a link to the article “The hottest selling men’s razor”. After clicking, the user is reirecte to the article about razors and only then, after entering the call-to-action, the Harry`s website is opene.
Probably most of readers
Native ads resemble actual page content, so they don’t stand out intrusively and appear more user-friendly. Their great advantage is the relatively BGB Directory low cost, even when they are displaye on such portals as Forbes, Newsweek or Huffington Post. activities is also worth considering because there is much less competition in this field than in banner creations. Some advertisers suggest that native advertising performs better than banner advertising.
