Google has revealed its new real-time search feature. Now people will be able to see real-time results coming from newly published blog posts. web pages. Tweets and updates from MySpace and Facebook.
It seems every corporate marketer has started writing their marketing priorities and budgets for 2010. The biggest issue they’ll need to address is whether they challenge old marketing practices and shift more of their marketing budget into digital and social media or do they hold off.
For all those marketers who are planning to hold off for one reason or another. I’d like them to take a look at the Center for Marketing Research at the University of Massachusetts study on social media usage by the top 500 fastest-growing private companies in the US.
A bit of marketing wisdom
Posted by gordon on December 2nd. 2009
I want to share this little marketing gem. A diamond crusted bit of marketing wisdom from Jack Trout’s latest book ‘Repositioning’ where he says of the current era of marketing change and competition:
If you’re not careful. nothing can kill a telegram data company more quickly than change. Like Competition. it continues to accelerate. thanks in great measure to “disruption technologies.
Even the largest companies are not protected from the ravages of change; in fact. the bigger a company is. the harder it will be for that company to survive. Go down and visit the corporate graveyard. You’ll find some once very big companies that are quite dead.
Media Cafe Launches Site for Media Planners. Buyers and Sellers
Today. Media Cafe launches what is thought to be a world first a ‘one-stop shop’ website to help media planners. buyers and sellers communicate more effectively. (mediacafe.com.au)
Media Cafe site aims to take the myriad hair, skin & makeup touch-ups: a complete guide of information which is available in the media world and groups it in easily searchable categories. While industry news will be a small part of Media Cafe. it offers a much more comprehensive suite of helpful tools for all media professionals.
Marketing a ‘stimulus-response’ activity?
I’ve just read a very interesting series of blog posts by Allen Mitchell. where he talks about how marketers have made a BIG error – a misperception – that pervades everything marketers do. And OMG he doesn’t hold back on marketing’s traditional belief systems.
But. what is this whopping great big marketing error?
Image from Ralph Buckley
Well. it’s our industry’s belief that marketing interest is a ‘stimulus-response’ activity where marketers send out various types of stimuli to consumers. whose attitudes and behaviours are then changed. to elicit certain desired responses. I think I have to agree.
Because on this. Allen thinks marketing is suffering from a bad case of schizophrenia.
