AI in marketing – will artificial intelligence replace the marketer?

Probably only a lazy person has not heard about the common topic of the grand progress of artificial intelligence and, in particular, Chat GPT. It seems that future technologies are already “on our heels”, so we need to adapt to all new trends and use them to our advantage. It can be assumed that many professions are threatened by AI, so it is necessary to understand that you need to know or learn where to work and what to strive for in order not to “lose” to robots.

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Who is most likely to be replaced by AI?

According to the McKinsey consulting company , the functions that can be automated include about 1.1 billion jobs in the world , of which more than 100 million are in the USA and Europe. And in general, some scientists claim that in half a century AI will surpass humans in any specialization.

Boston Consulting Group (consulting company) conducted a survey on the Internet and concluded that:

  • 61% of Internet users are concerned that AI will significantly affect the labor market;
  • 58% believe that the telegram database users list  state should respond to the preservation of jobs;
  • 32% expressed concern about the transparency of decision-making through AI and the potential for ethical issues.

In order to understand who can be replaced by automation in the first place, let’s turn to the division of tasks into three categories by the Danish scientist Jens Rasmussen:

  • skill (physical labor);
  • rules (accountants, lawyers, office administrators, etc.);
  • knowledge (50% analytical activity, creativity).

It seems that skill is the easiest to replace with automation

telegram database users list

But imagine what an investment it is: to develop a robot, make thousands of them and implement them. But, for example, the “rules” category is simpler. There are already chatbots that analyze contracts and add their comments. There is also a bot that protests illegal fines. And now you have Chat GPT “on your ear”, which I will tell a little about in this article.

From this, we can de potentiële toepassingen conclude that if 50% of your work can be replaced by an algorithm, automated, then there is a risk of remaining unnecessary on the labor market for 10 years.

Market of marketing and AI. Cases

If you look at the marketing market globally, every year more and more companies are automating processes. As you have probably noticed, companies increasingly want to collect data, but they also need to process it. Therefore, artificial intelligence will be of great help here. Of course, the winners are those AIs that provide recommendations, advice for business, for marketing strategies.

Some companies are already using People.ai in sales departments . This AI 1000 mobile phone numbers helps analyze the data and based on the results of this information, provide recommendations on how to increase sales.

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