In this article, we won’t discuss the current importance of mobile devices or the marketing efforts 5 Tips for Creating geared toward them . Here, we’ll focus on the second aspect: users’ marked preference for consuming video content. Video marketing—the name we professionals give to this trend—is one of the keys to attracting and retaining audiences on social media.
Now, it’s worth clarifying that we’re not saying that the only type of content that should be published on social media is video. No! That would be a misinterpretation of what we want to convey. Our intention with this post is to urge business leaders to work on creating video content and to begin giving this type of content a leading role within the editorial line of each social network, because the mix of formats remains important for achieving high levels of engagement. what is growth marketing? decoding the secret to successful marketing
According to a study by Forrester Research , Instagram is the social platform most susceptible to engagement. On this social network, having poor engagement results means that a presence contributes little and is highly draining. The research itself confirms that it is impossible to sustain activity on Instagram if good levels of engagement are not achieved. In a scenario of low audience engagement, the platform’s contribution to the business would be almost zero.
This is where video comes in as a savior. It’s been metrically proven that Instagram videos deliver excellent engagement rates. Video content achieves a much higher volume of comments and reactions than other formats. In other words, using video in your editorial line and making it
This chain of events—video use increases interactions, increas. Interactions improve engagement, and, as chine directory engagement improves, better results are achieved on. Instagram—could have its origins in another issue on which we. Agree : the widespread use of mobile devices. Users today prefer to consume the digital world through their devices. And the format that best suits them is video— although podcasts have recently entered the competition with great force. This causal relationship, in which video owes its popularity to mobile devices, is not accepted by some; but many—including us—find it convincing.
tagram using videosWe’ve already discussed the relevance and impact of video as a content format. There’s no doubt about its importance and contribution to results on Instagram. Now, let’s focus on deciphering the keys to creating videos that attract and retain the community’s attention. Below, we’ll present five critical aspects for producing videos that will bring us closer to digital success:
