You is equipped with dozens of analytics tools, insights, and restaurant data. Every time an employee enters an order, swipes a credit card, or cashes a check, they create data. Every Yelp review, Facebook post, Twitter retweet, and even the weather have an impact on your bottom line.

These individual pieces of data may not tell you much, but taken together, they tell an incredible story about your business. What do you do with this information? 

Read on to discover eight metrics you can measure to increase traffic, revenue, and customer satisfaction using restaurant data analytics in your POS.

A note on the restaurant analysis tool

Restaurant analytics is the 

combination of raw data transformed brazil telegram data into easy-to-use insights that help you make better business decisions. Today, every piece of information, from wait times to tip distribution, can be collected, measured, and presented to owners in a clear manner, prompting real-time feedback and future plans for long-term success. Let’s dive in.

1. Improve table rotation

To serve customers well and hopefully build loyalty, you need to ensure the dining experience runs smoothly at your tables. A restaurant can facilitate ordering and even offer tableside payment, so customers can enjoy a relaxed meal, leave satisfied, and likely return for another meal.

Additionally, because orders and payments are faster, your staff is free to accommodate more customers, improving table turnover without unnecessarily rushing customers who want to linger a little longer.

2. Reduce food waste

Your restaurant’s POS system can help you control the inventory coming in and out of your kitchen, making your staff more accountable for how they cook, deliver, and account for each item ordered.

Food is your restaurant’s inventory, don’t let careless staff pile up a plate, fail to serve a good customer, or simply misuse intended items in a way that damages your reputation and bottom line.

3. Adapt your workforce

Wouldn’t it be nice to know which are your digital marketing strategies for business best and worst-performing servers? Yes, we all have that cocktail of instincts and experiences. However, you need to back up your decisions with data. Dive deeper and discover the exact cost of a bad server for your business. 

If you maintain the same number of cooks and servers throughout the week, but only on certain nights do you need additional servers, analyzing your restaurant can show you where waste is occurring and where you could make better use of labor.

4. Reduce discounts

You might think a few percentage points of revenue isn’t much, but it’s exactly the kind of thing that can eat into your margins. There’s no way there were 22 birthdays at the bar last night. Easily monitor staff and food with restaurant analytics to see what really happened.

5. Manage staff turnover

While losing staff is never easy, something as simple as optimizing r changing which staff members serve certain table sizes can go a long way toward resuming fully staffed and fully efficient operations. Even with a reduced staff, good restaurant analytics can help maintain high productivity and morale.

6. Monitor server performance

Use your POS’s analytics on server performance to chine directory help you improve staff training, identify top-performing servers, and plan smarter. 

• Discover strengths and weaknesses. Does a server sell 60% of all bottles of wine? Discover their secret and pair them with servers who sell few bottles to help them improve their sales.
• Reduce turnover. Staff turnover occurs for many reasons. You can’t stop it, but you can minimize it. Check in with your underperforming servers to see how you can work with them to improve their job satisfaction.
• Match the best servers to VIPs. When a reservation for a VIP guest comes in, you can identify your best servers and ensure at least one of them is scheduled and assigned to that guest’s table.

7. Improve marketing

One of your most powerful tools for filling seats is strong digital marketing, and when you can see the successes and failures of campaigns or tailor them to individual preferences, it makes them even stronger.

Whether it’s a weekly daily special or something more temporary like a set Mother’s Day menu, tracking a campaign in your POS analytics system will allow you to compare sales data to see if your efforts are bringing in more customers or if they’re just a waste of time. If so, you can then change your strategy to something more profitable.

And remember, marketing efforts don’t end when a customer walks through the door. Use your cash register analytics to treat VIP customers with a free glass of their favorite wine or dessert. Simple gestures, like remembering someone’s name or favorite dish, also go a long way.