This article will help you understand why a retailer nes a chatbot: what it is, how it works, what scenarios for its use exist, and why bots for Telegram and Viber are more profitable for building relationships with customers than issuing
Bonus plastic cards and your own mobile application.
The average bill and phone number library frequency of repeat purchases are key indicators of the success of a retail chain. Various loyalty systems, savings and bonus programs have long been invent to stimulate the growth of these indicators. The most successful global retailers have long understood that in 2023 they ne to be closer to the buyer, and “settl” in his smartphone in the form of applications and chat bots. Moreover, chat bots are gradually replacing brand applications, not to mention personal website accounts and plastic cards with bar codes for scanning at the checkout.
How loyalty programs were implement in retail before smartphones
Since the late 90s, bonus programs have been implement through plastic cards that customers scann when making a purchase. But as markets develop, and even the smallest retail chain and individual
outlets began to offer their cards, this how to conduct a strategic session: a guide for managers method became inconvenient for customers – no one wants to constantly carry dozens of plastic cards with them.
loyalnost Chatbot for retail: why supermarket chains order chatbot development
In 2010–2015, with the development of ao lists smartphones and mobile internet, high-tech retail chains began to package their loyalty systems into mobile apps. It is more convenient than plastic and more environmentally friendly, and for its time, the approach was revolutionary.As a rule, these are social networks and instant messengers (chats), on which the average user spends 46-48% of screen time. Games, browsing websites and calls also eat up a lot of time. The remaining applications lie dead weight in the smartphone’s memory for some time until one day they end up in the basket, and even mailings with personal discounts and electronic receipts do not save them from being deleted. In addition, it has become more difficult and expensive to convince a smartphone owner to install a new application, especially if it is not entertaining or related to his professional activities.
