Benefits of using the platform :
the ability to post your products for free ;
Google Shopping ads contain photos, which makes selling a product much easier than with regular links;
generates targeted traffic. The user immediately sees information about the product, its photo, condition, availability, etc. Therefore, when he still decides to click on your ad, he is more likely to be
Interested in buying;
better return on advertising costs asia mobile number list This advantage is related to the previous one – if there is a higher probability of having a targeted transition to the site, then there are correspondingly less costs for “empty” clicks;
automation. In product cards in Google Shopping, product information is constantly updated (only those products that are available are shown, and the current price is always displayed). Therefore, you do not have to do this manually all the time;
easier remarketing. The main obstacle to effective remarketing is collecting leads. Integrating your site with Google Shopping eliminates this problem. Google tracks users’ interests, taking into account their purchases or views of certain products;
users trust you. You can add a product rating and the number of reviews to your Google Shopping ads. In fact, this is a very important indicator for many customers. They want to know that they will buy this product, that the store is reliable, the product matches the photo, etc.
Read also : How to improve Google Shopping ads to make them sell?
How to set up Google Shopping?
To add your products to Google Shopping, you need to have a Google account, Google Ads and Google
Merchant Center.
How to create a Google Ads account and start your first advertising campaign – read our separate article detailed material.
Let’s move on to the instructions for creating a Google Merchant Center account.
How do I set up a Google CNN oder Convolutional Neural Network Merchant Center account?
Google Merchant Center is where you provide information and manage data about your products (product names, descriptions, prices, images, etc.).
1. The first thing you need to do is familiarize yourself withrulesservice. After all, due to their violation, the system can block the display of both a specific product and the entire catalog.
When filling in the “Shop Name th phone numbers field, do not indicate the legal name of the company, but the name of the store known to customers – this information will be used in your ad.
If you sell adult products, be sure to check the box “This site contains adult products.” If Google specialists find that you have hidden this information, your account will be blocked.
Now you are ready to add your products to the system
How to merge your Google Ads and Merchant Center accounts?
To effectively
